Senior Services of America
Management Team
With over 100 years of combined experience in operating and marketing senior housing our management team is here to serve your residents with the highest quality senior services.
CHIEF EXECUTIVE OFFICER AND PRESIDENT As founder of Senior Services of America, Lee’s experience with senior housing encompasses 40 years in marketing and operations, acquisition, development and finance of senior housing and care service alternatives for the elderly.
During his career, Lee has been instrumental in the completion of over $750M in senior housing and assisted living transactions. Lee has held various executive-level positions in regional and national senior housing and care organizations both public and private.
Lee is a recognized advocate for the senior housing and elderly care service industries. He has been an industry speaker regionally and nationally and has successfully lobbied for state legislation in support of the industry. He served on the Board of the National Center for Assisted Living (NCAL), as well as the Board of Washington Health Care Association (WHCA). He also serves as Chair of the Washington Center for Assisted Living Reimbursement Committee.
Lee holds a bachelor’s degree in Business Administration from Eastern Washington University and has continued studies in Geriatric Mental Health through the University of Washington
CHIEF FINANCIAL OFFICER Randy is a principal of Senior Services of America (SSA) and has served as the Chief Financial Officer since 2000. Mr. Trettevik has over 30 years’ of industry experience, completing transactions in excess of $250M involving the acquisition, development, financing and disposition of senior housing properties.
As CFO, Randy is responsible for the overall financial operation and management of Senior Services of America, including budgeting, forecasting and financial reporting. In addition, he oversees the tax and legal aspects of the company and plays an integral role in strategic planning and asset management. He also oversees financing transactions for the company, including conventional and government agency loans, as well as long-term leases and joint ventures. Randy is also the company liaison for third-party management clients.
Prior to the creation of SSA, Randy served as Senior Vice President for Careage Development Company specializing in senior housing and health care properties. In this role, he was responsible for the acquisition and development of senior housing properties, which included free-standing properties, as well as campuses with multi-levels of care and services. While at Careage, Randy was instrumental in the formation of AEW/Careage, a joint venture with AEW Capital Management. The joint venture was backed by a $50M equity commitment and implemented a business plan to invest in senior housing properties totaling $200M.
Prior to joining Careage, Randy served as Vice President of Safecare Company, the senior housing division of SAFECO Corporation where he built and managed a portfolio of properties, including hospitals, nursing homes, retirement centers and assisted living facilities. During his 16-year career with various SAFECO companies, Randy was instrumental in the acquisition and disposal of assets as well as creating joint ventures with industry owners, third-party developers and operators.
Randy is a graduate of the University of Washington where he earned his degree in Business Administration and subsequently became a Certified Public Accountant.
CHIEF OPERATING OFFICER Elena began her senior living career in 2002 as a caregiver supporting the needs of memory care residents. She quickly moved on to positions in staff development and quality assurance before becoming an Executive Director for over 12 years before joining Senior Services of America as a Divisional Director of Memory care.
Elena’s early career was focused on memory care services and challenging behaviors, ensuring quality care and services for our most vulnerable. Her skill set goes well beyond memory care and Elena utilizes her vast knowledge of day-to-day operations to improve outcomes, drive performance, and position our communities for future success.
Elena is a Cognitive Stimulation Instructor and in 2012, Elena was awarded the “Assisted Living Executive Director of the Year” from the Washington Health Care Association for her many contributions to the memory care community and her leadership in Senior Living.
Elena obtained her bachelor’s degree in Healthcare Administration from University of Phoenix and a Master’s Degree in Organizational Leadership from Gonzaga University. Elena enjoys all things Pacific Northwest with her family and volunteering for numerous organizations in the community.
DIRECTOR OF MARKETING As Director of Marketing, Jodie is responsible for lead generation across SSA’s portfolio of communities. She brings over 10 years’ experience in strategic marketing with a heavy focus on digital and branding.
Jodie is skilled in developing and implementing marketing strategies to increase lead acquisition. Prior to joining Senior Services of America in 2020, Jodie spent 3 years working in the Senior Living space for Milestone Retirement, where she was instrumental in completing the company’s first rebranding and delivered consistent double-digit growth from their digital channels. As a customer-first, data-driven marketer, she also partnered with G5 to complete a usability study that delivered invaluable insights into how consumers search for senior living online and led to website updates that increased the website conversion rate by over 50%.
Jodie obtained her bachelor’s degree in Marketing and Management from Newcastle University in the UK. In her spare time, she enjoys exploring all the PNW has to offer with her husband and son.
DIRECTOR OF CREATIVE SERVICES As the Director of Creative Services, Sarah works closely with the Marketing, Sales and Operations teams to design, create and execute the vision and brand of Senior Services of America.
With a background in Advertising, Marketing and Graphic Design, Sarah is a seasoned Graphic Designer and Marketing Specialist with extensive experience in logo and brand development, print collateral, signage, web development, event planning and execution, as well as print, outdoor and online advertising.
Sarah joined Senior Services of America in 2014 as a Graphics Coordinator. With her keen eye for detail and ability to identify and execute creative solutions to address challenges, Sarah was promoted in 2020 to the Director of Creative Services. In addition to her Graphic Design role and assisting with special projects, she also works to ensure the buildings are aesthetically pleasing and designs and furnishes model apartments.
Sarah graduated from Central Washington University with a Bachelor’s Degree in Advertising and a Minor in Studio Art. Sarah lives in her hometown of Gig Harbor with her two children and in her spare time she enjoys the outdoors, camping and enjoying an active lifestyle with her family.
Sales Specialist A seasoned professional with over 7 years of experience in Senior Living sales and management, Mia has a proven track record in driving revenue, building strong client relationships, and developing high-performing teams for companies like GenCare and SHAG. Skilled in marketing, training, and operations, with a deep understanding of the senior care industry, Mia also has experience in home care as well as the health and wellness industry.
Sales Specialist As a third-generation professional in the senior living industry, Cole carries forward a legacy that began with his grandfather, an instrumental figure in the growth of Panorama City in Lacey, WA. At the age of 23, Cole launched his first business, which quickly expanded globally. After selling this successful venture, he founded a company dedicated to helping people transform ideas from a napkin sketch to a product launch. For three years, Cole honed his skills in bringing ideas to life and helping clients achieve their financial goals.
In 2022, Cole decided to pursue a career in the senior living industry, a natural fit given his family’s 40-year history in the field. This transition has been both fulfilling and inspiring for him. Cole is committed to implementing cutting-edge approaches, fostering a strong culture, enhancing customer experience, and focusing on people development.
Cole’s leadership style is centered around support, development, and strategic growth. He is dedicated to maximizing the experience for the end user while achieving ownership goals. Whether conducting site visits or engaging with staff, Cole seeks opportunities to collaborate, innovate, and lead teams towards success. His commitment to excellence ensures that both residents and stakeholders benefit from his strategic initiatives and operational insights.
Executive Chef Executive Chef Kalani Keola Mago is self-taught chef who got his experience and culinary knowledge from hard work and a “never say no” attitude. Working under some incredible chefs throughout his career, he learned how to run very successful kitchens and how to become a great leader.
Most of Kalani’s 29-year food service career has had an emphasis on health care food service. During which, he has ran and consulted on successful restaurants, organized corporate catering events, ran a part-time catering business, and certified as a Certified Dietary Manager. Most recently, he helped design and kick-off a brand-new dining concept at a hospital where he developed a non-traditional restaurant-style dining experience to patients and staff.
When not in the kitchen, Kalani loves to travel, exploring different places and enjoying culturally different foods. His favorite cuisine to cook is Pacific Island, Hawaiian, Asian and many other cultural foods. My favorite food to eat is anything that creeps, crawls, or swims in the ocean cooked or not – I’ll eat it. Kalani and his wife have four wonderful children, two wonderful boys, one princess and a fur kid named Sam.
REGIONAL DIRECTOR OF OPERATIONS Amy joined Senior Services of America as an Executive Director in 2017. Her leadership skills, emphasis on customer service, training, and resident-advocacy led to financial success and occupancy growth for her community. Her proven abilities led to further career growth as an Operations Manager for Senior Services of America in October 2020. She brings invaluable experience that supports operational projects, on-boarding, training, and the many day-to-day operational needs of our communities.
Amy began her career in senior living as a caregiver in 2008. She naturally advanced through other roles including Business Office Manager, Resident Care Coordinator and Executive Director. Through these advancements, she remained dedicated to providing a positive resident experience and an unrelenting pursuit of customer service.
In her personal time Amy and her husband, Jake, enjoy time with their friends, boating, traveling and supporting their three children in their activities.
DIRECTOR OF DINING SERVICES Jody joined Senior Services of America in 2016. She began her career in the Senior Living industry 20 years ago. First as an experienced Chef for a multi-unit senior living company, then as Regional Dining Consultant with oversight of multiple communities and finally as the Director of Dining Services a position she has held for the last 15 years.
Her areas of expertise are custom designed dining service training programs, branded signature menu development and management, dining quality assurance programs, teaching and training culinary best practices, vendor relationships and stabilization of costs all in support of enhancing the customer service dining experience for our Active Living, Assisted Living and Memory Care Residents.
Prior to Senior Living, she managed family owned restaurants, self-owned restaurants, supported as a Chef, remote foodservice in Alaska and is a current food truck owner operator.
Jody and her husband Rick enjoy time off with their friends and family, trips to the beach whenever possible and “Food Trucking” events and fairs throughout the year.
REGIONAL DIRECTOR OF OPERATIONS Heidi began her healthcare career in 2008 as a Human Resources Specialist for a critical access hospital. In 2013, she transitioned into Senior Living as a Business Office Manager. She gained experience through the years working for both skilled nursing facilities and assisted living communities in Oregon and Washington. Her passion for process improvement and enhancing the resident experience led her to become an Executive Director in 2019. She has been blessed now to continue that passion as a Regional Director of Operations for SSA.
With a bachelor’s degree in Finance and Management from Portland State University and over 20 years of various business administration experience, Heidi brings a wide range of skills to the company. She enjoys the combination of personnel management and financial analysis that comes with workng at this level in Senior Living.
Heidi also loves spending time with her new husband and blended family. They are involved in their Swiss heritage and travel often to spend time with their Swiss family and friends. She enjoys running, making home improvements, and watching their kiddos play sports.
Payroll Manager As the Payroll Manager for Senior Services of America, Roxzan oversees payroll, HR, and benefit administration for all of our communities in Washington, Oregon, and Idaho. Since joining Senior Services of America in 2015, Roxzan has become a very important part of our team.
In her spare time, Roxzan can usually be found working in her garden, traveling to new places, or restoring her home, built in 1921. She is also involved in raising awareness about Alzheimer’s disease and raising funds for research to help find a cure for the disease. Since 2013 Roxzan has helped raise over $2 million and participated in over forty Walk to End Alzheimer’s events throughout Washington and Oregon.
CONTROLLER Lovejeet brings 5 years’ public accounting experience, both in tax and audits, within multiple industries to her role as Controller at Senior Services of America. As Divisional Controller in her previous role at a large senior living and community-based service org, Lovejeet was responsible for treasury management, accounting operations, forecasting, performance analysis, and budgets. Her key successes within this role included tight controls over money inflows and outflows, paperless accounting, streamlined processes and system implementations.
Lovejeet received her bachelor’s in accounting and finance from Western Washington University and has been a CPA, WA licensee since 2015. A new mom of a 2-year-old son, she has lived in the Pacific Northwest all her life, and currently resides in Puyallup with her family.
ACCOUNTING MANAGER Loren brings over 35 years of experience in accounting to Senior Services of America, most recently, as accounting manager at an equipment rental company. While at his previous company, he was also the owner/operator of a small bistro in Tacoma from 2007 through 2011, continuing as a baker selling at the Proctor Farmers’ Market until March 2021. If you’ve been to the Proctor Market, you probably know Loren as the “scone guy.”
Loren is a Washington native and grew up in Eatonville. He now lives in Tacoma with his partner and enjoys trips to coast as often as possible.
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