CHIEF EXECUTIVE OFFICER AND PRESIDENT
As founder of Senior Services of America, Lee’s experience with senior housing encompasses 40 years in marketing and operations, acquisition, development and finance of senior housing and care service alternatives for the elderly.
During his career, Lee has been instrumental in the completion of over $750M in senior housing and assisted living transactions. Lee has held various executive-level positions in regional and national senior housing and care organizations both public and private.
Lee is a recognized advocate for the senior housing and elderly care service industries. He has been an industry speaker regionally and nationally and has successfully lobbied for state legislation in support of the industry. He served on the Board of the National Center for Assisted Living (NCAL), as well as the Board of Washington Health Care Association (WHCA). He also serves as Chair of the Washington Center for Assisted Living Reimbursement Committee.
Lee holds a bachelor’s degree in Business Administration from Eastern Washington University and has continued studies in Geriatric Mental Health through the University of Washington
CHIEF FINANCIAL OFFICER
Randy is a principal of Senior Services of America (SSA) and has served as the Chief Financial Officer since 2000. Mr. Trettevik has over 30 years’ of industry experience, completing transactions in excess of $250M involving the acquisition, development, financing and disposition of senior housing properties.
As CFO, Randy is responsible for the overall financial operation and management of Senior Services of America, including budgeting, forecasting and financial reporting. In addition, he oversees the tax and legal aspects of the company and plays an integral role in strategic planning and asset management. He also oversees financing transactions for the company, including conventional and government agency loans, as well as long-term leases and joint ventures. Randy is also the company liaison for third-party management clients.
Prior to the creation of SSA, Randy served as Senior Vice President for Careage Development Company specializing in senior housing and health care properties. In this role, he was responsible for the acquisition and development of senior housing properties, which included free-standing properties, as well as campuses with multi-levels of care and services. While at Careage, Randy was instrumental in the formation of AEW/Careage, a joint venture with AEW Capital Management. The joint venture was backed by a $50M equity commitment and implemented a business plan to invest in senior housing properties totaling $200M.
Prior to joining Careage, Randy served as Vice President of Safecare Company, the senior housing division of SAFECO Corporation where he built and managed a portfolio of properties, including hospitals, nursing homes, retirement centers and assisted living facilities.. During his 16-year career with various SAFECO companies, Randy was instrumental in the acquisition and disposal of assets as well as creating joint ventures with industry owners, third-party developers and operators.
Randy is a graduate of the University of Washington where he earned his degree in Business Administration and subsequently became a Certified Public Accountant.
chief operating officer
Elena began her senior living career in 2002 as a caregiver supporting the needs of memory care residents. She quickly moved on to positions in staff development and quality assurance before becoming an Executive Director for over 12 years before joining Senior Services of America as a Divisional Director of Memory care.
Elena’s early career was focused on memory care services and challenging behaviors, ensuring quality care and services for our most vulnerable. Her skill set goes well beyond memory care and Elena utilizes her vast knowledge of day-to-day operations to improve outcomes, drive performance, and position our communities for future success.
Elena is a Cognitive Stimulation Instructor and in 2012, Elena was awarded the “Assisted Living Executive Director of the Year” from the Washington Health Care Association for her many contributions to the memory care community and her leadership in Senior Living.
Elena obtained her bachelor’s degree in Healthcare Administration from University of Phoenix and a Master’s Degree in Organizational Leadership from Gonzaga University. Elena enjoys all things Pacific Northwest with her family and volunteering for numerous organizations in the community.
Sales & Marketing
VP of SALES AND MARKETING
With over 20 years of sales and marketing experience, sixteen of those years in the senior services and housing industry, Lisa has served within each facet of the healthcare continuum. She has worked with customers and professionals along the full array of long-term service and support settings — independent living, home care, assisted living, skilled nursing, in-patient short-term rehabilitation and home health and hospice.
Earlier in her career, Lisa served as a corporate trainer for the nation’s largest referral company, creating content and providing orientation training on the various services and nuances within the breadth of line in the senior housing industry. She has also held positions as a regional sales and marketing leader for national senior living providers. Her primary focus is driving occupancy development through coaching, training and sales mentoring, as well as strategy development and execution.
Within each setting of the continuum, Lisa has kept a keen eye on the evolution of our industry and strives to continue to learn and grow while adapting to the challenges and changes of our ever-evolving business. Lisa believes, “If you are not changing and evolving, then you are not growing”. She has put that mindset into action by leading and mentoring teams of sales professionals throughout the Pacific Northwest and Western regions of the country.
Serving seniors and their families is not Lisa’s only passion. Lisa has recently made her way back to the PNW. She is living in Oregon with her daughter and black lab, Indigo. When they are not at the coast or gardening, Lisa is involved in volunteer work and fundraising for Shriner’s Hospital for Children and Rett Syndrome Research Trust.
Lisa studied at Bay College and DePaul University and is currently pursuing a certificate in Diversity, Equity and Inclusion from Michigan State.
DIRECTOR OF MARKETING
As Director of Marketing, Jodie is responsible for lead generation across SSA’s portfolio of communities. She brings over 10 years’ experience in strategic marketing with a heavy focus on digital and branding.
Jodie is skilled in developing and implementing marketing strategies to increase lead acquisition. Prior to joining Senior Services of America in 2020, Jodie spent 3 years working in the Senior Living space for Milestone Retirement, where she was instrumental in completing the company’s first rebranding and delivered consistent double-digit growth from their digital channels. As a customer-first, data-driven marketer, she also partnered with G5 to complete a usability study that delivered invaluable insights into how consumers search for senior living online and led to website updates that increased the website conversion rate by over 50%.
Jodie obtained her bachelor’s degree in Marketing and Management from Newcastle University in the UK. In her spare time, she enjoys exploring all the PNW has to offer with her husband and son.
DIRECTOR OF CREATIVE SERVICES
As the Director of Creative Services, Sarah works closely with the Marketing, Sales and Operations teams to design, create and execute the vision and brand of Senior Services of America.
With a background in Advertising, Marketing and Graphic Design, Sarah is a seasoned Graphic Designer and Marketing Specialist with extensive experience in logo and brand development, print collateral, signage, web development, event planning and execution, as well as print, outdoor and online advertising.
Sarah joined Senior Services of America in 2014 as a Graphics Coordinator. With her keen eye for detail and ability to identify and execute creative solutions to address challenges, Sarah was promoted in 2020 to the Director of Creative Services. In addition to her Graphic Design role and assisting with special projects, she also works to ensure the buildings are aesthetically pleasing and designs and furnishes model apartments.
Sarah graduated from Central Washington University with a Bachelor’s Degree in Advertising and a Minor in Studio Art. Sarah lives in her hometown of Gig Harbor with her two children and in her spare time she enjoys the outdoors, camping and enjoying an active lifestyle with her family.
Director of Physical Plant and Special Projects
Jerry has been involved in the Healthcare field since 1969 as a Skilled Nursing facility owner and administrator. He also owned and operated a volunteer ambulance company in Brewster, WA for 25 years.
He became a certified Washington State Senior EMT instructor, which made it possible for him to train each of his EMT’s to become Washington State certified. Jerry continued his interests in the medical field by becoming a Mortuary Apprentice Embalmer and served as the Okanogan County Deputy Coroner for 28 years.
Jerry is an active member of the Washington Health Care Association holding numerous leadership positions. he has been an active Washington State Registered Lobbyist for Healthcare issues since 1994. He enjoys working closely with Washington State Legislators, Senators and meeting with our Washington State Congresswoman in Washington D.C.
Jerry is a U.S. Naval Air Reserve Vietnam Veteran serving in the Far East and stationed in Japan for two years and his inactive duty was two years at the Naval Base in Everett Washington.
regional director of operations
Amy joined Senior Services of America as an Executive Director in 2017. Her leadership skills, emphasis on customer service, training, and resident-advocacy led to financial success and occupancy growth for her community. Her proven abilities led to further career growth as an Operations Manager for Senior Services of America in October 2020. She brings invaluable experience that supports operational projects, on-boarding, training, and the many day-to-day operational needs of our communities.
Amy began her career in senior living as a caregiver in 2008. She naturally advanced through other roles including Business Office Manager, Resident Care Coordinator and Executive Director. Through these advancements, she remained dedicated to providing a positive resident experience and an unrelenting pursuit of customer service.
In her personal time Amy and her husband, Jake, enjoy time with their friends, boating, traveling and supporting their three children in their activities.
Director of Dining Services
Jody joined Senior Services of America in 2016. She began her career in the Senior Living industry 20 years ago. First as an experienced Chef for a multi-unit senior living company, then as Regional Dining Consultant with oversight of multiple communities and finally as the Director of Dining Services a position she has held for the last 15 years.
Her areas of expertise are custom designed dining service training programs, branded signature menu development and management, dining quality assurance programs, teaching and training culinary best practices, vendor relationships and stabilization of costs all in support of enhancing the customer service dining experience for our Active Living, Assisted Living and Memory Care Residents.
Prior to Senior Living, she managed family owned restaurants, self-owned restaurants, supported as a Chef, remote foodservice in Alaska and is a current food truck owner operator.
Jody and her husband Rick enjoy time off with their friends and family, trips to the beach whenever possible and “Food Trucking” events and fairs throughout the year.
Regional Director of Operations
Heidi began her healthcare career in 2008 as a Human Resources Specialist for a critical access hospital. In 2013, she transitioned into Senior Living as a Business Office Manager. She gained experience through the years working for both skilled nursing facilities and assisted living communities in Oregon and Washington. Her passion for process improvement and enhancing the resident experience led her to become an Executive Director in 2019. She has been blessed now to continue that passion as a Regional Director of Operations for SSA.
With a bachelor’s degree in Finance and Management from Portland State University and over 20 years of various business administration experience, Heidi brings a wide range of skills to the company. She enjoys the combination of personnel management and financial analysis that comes with workng at this level in Senior Living.
Heidi also loves spending time with her new husband and blended family. They are involved in their Swiss heritage and travel often to spend time with their Swiss family and friends. She enjoys running, making home improvements, and watching their kiddos play sports.
Finance and Administration
Lovejeet brings 5 years’ public accounting experience, both in tax and audits, within multiple industries to her role as Controller at Senior Services of America. As Divisional Controller in her previous role at a large senior living and community-based service org, Lovejeet was responsible for treasury management, accounting operations, forecasting, performance analysis, and budgets. Her key successes within this role included tight controls over money inflows and outflows, paperless accounting, streamlined processes and system implementations.
Lovejeet received her bachelor’s in accounting and finance from Western Washington University and has been a CPA, WA licensee since 2015. A new mom of a 2-year-old son, she has lived in the Pacific Northwest all her life, and currently resides in Puyallup with her family.
Loren has over 35 years of experience in accounting. Most recently, he was an accounting manager at an equipment rental company for 28 years. Before that, he worked in the hospitality industry for 5 years.
In tandem with his role at his previous company, he also owned and operated a small bistro in Tacoma from 2007 through 2011, continuing as a baker, selling at the Proctor Farmers’ Market, until March 2021. He has served as treasurer on the market’s board of trustees since 2016. If you’ve ever been to the Proctor Market, you probably know Loren as the “scone guy.”
A Washington native from Eatonville, Loren lives in Tacoma with his partner and enjoys trips to the coast as often as possible! He was eager to take the position at Senior Services of America due to his enjoyment of working with people, and appreciation for what the senior living industry does to serve our elders.