Senior Living Management & Operations Specialists

Senior Services of America

Management Team

With over 100 years of combined experience in operating and marketing senior housing our management team is here to serve your residents with the highest quality senior services.

MANAGEMENT TEAM

Senior Leadership

ABOUT

Lee
Field
CHIEF EXECUTIVE OFFICER AND PRESIDENT

As founder of Senior Services of America, Lee’s experience in senior housing encompasses over 30 years in marketing and operations, acquisition, development and finance of senior housing and care service alternatives for the elderly. During his career, Lee has been instrumental in the completion of over $500M in senior housing and assisted living transactions.

Prior to the formation of Senior Services of America in 2000, Lee served in various executive leadership positions for Alterra Healthcare Corporation and its subsidiaries. During his tenure as Senior Vice President of Acquisition, completed in excess of $130M in transactions for the company.

Prior to joining Alterra, Lee held a succession of executive positions including Executive Vice President and Chief Operating Officer at Crossings Corporation from 1993 until the merger with Alterra in the spring of 1995. As Executive Vice President and Chief Operating Officer, he was instrumental in the company’s growth and recognition as an early leader in the assisted living industry.

As a recognized advocate for the senior housing and elderly care service industries, Lee is an industry speaker and has successfully lobbied for state legislation in support of the industry. He currently serves on the Board of the National Center for Assisted Living (NCAL), the Board of Washington Health Care Association (WHCA) as well as Chair of the Washington Center for Assisted Living Reimbursement Committee.

Lee has previously served as the President of the Northwest Assisted Living Facilities Association (NorALFA) and on the Board as Co-Chairman of the American Senior Housing Association (ASHA). He also served as a member of the National Advisory Committee for (CARF) the Rehabilitation Accreditation Commission and as a member of the assisted living task force for the American Health Care Association (AHCA).

Lee has a Bachelor’s degree in Business Administration from Eastern Washington University and has continued studies in Geriatric Mental Health through the University of Washington.

ABOUT

Randy
Trettevik
CHIEF FINANCIAL OFFICER

Randy is a principal of Senior Services of America (SSA) and has served as the Chief Financial Officer since 2000. Mr. Trettevik has over 30 years’ of industry experience, completing transactions in excess of $250M involving the acquisition, development, financing and disposition of senior housing properties.

As CFO, Randy is responsible for the overall financial operation and management of Senior Services of America, including budgeting, forecasting and financial reporting. In addition, he oversees the tax and legal aspects of the company and plays an integral role in strategic planning and asset management. He also oversees financing transactions for the company, including conventional and government agency loans, as well as long-term leases and joint ventures. Randy is also the company liaison for third-party management clients.

Prior to the creation of SSA, Randy served as Senior Vice President for Careage Development Company specializing in senior housing and health care properties. In this role, he was responsible for the acquisition and development of senior housing properties, which included free-standing properties, as well as campuses with multi-levels of care and services. While at Careage, Randy was instrumental in the formation of AEW/Careage, a joint venture with AEW Capital Management. The joint venture was backed by a $50M equity commitment and implemented a business plan to invest in senior housing properties totaling $200M.

Prior to joining Careage, Randy served as Vice President of Safecare Company, the senior housing division of SAFECO Corporation where he built and managed a portfolio of properties, including hospitals, nursing homes, retirement centers and assisted living facilities.. During his 16-year career with various SAFECO companies, Randy was instrumental in the acquisition and disposal of assets as well as creating joint ventures with industry owners, third-party developers and operators.

Randy is a graduate of the University of Washington where he earned his degree in Business Administration and subsequently became a Certified Public Accountant.

MANAGEMENT TEAM

Sales & Marketing

ABOUT

Lisa
detweiler
VP of SALES AND MARKETING

With over 20 years of sales and marketing experience, sixteen of those years in the senior services and housing industry, Lisa has served within each facet of the healthcare continuum. She has worked with customers and professionals along the full array of long-term service and support settings — independent living, home care, assisted living, skilled nursing, in-patient short-term rehabilitation and home health and hospice.

Earlier in her career, Lisa served as a corporate trainer for the nation’s largest referral company, creating content and providing orientation training on the various services and nuances within the breadth of line in the senior housing industry. She has also held positions as a regional sales and marketing leader for national senior living providers. Her primary focus is driving occupancy development through coaching, training and sales mentoring, as well as strategy development and execution.

Within each setting of the continuum, Lisa has kept a keen eye on the evolution of our industry and strives to continue to learn and grow while adapting to the challenges and changes of our ever-evolving business. Lisa believes, “If you are not changing and evolving, then you are not growing”. She has put that mindset into action by leading and mentoring teams of sales professionals throughout the Pacific Northwest and Western regions of the country.

Serving seniors and their families is not Lisa’s only passion. Lisa has recently made her way back to the PNW. She is living in Oregon with her daughter and black lab, Indigo. When they are not at the coast or gardening, Lisa is involved in volunteer work and fundraising for Shriner’s Hospital for Children and Rett Syndrome Research Trust.

Lisa studied at Bay College and DePaul University and is currently pursuing a certificate in Diversity, Equity and Inclusion from Michigan State.

ABOUT

JODIE
ROBERTS
DIRECTOR OF MARKETING

As Director of Marketing, Jodie is responsible for lead generation across SSA’s portfolio of communities. She brings over 10 years’ experience in strategic marketing with a heavy focus on digital and branding.

Jodie is skilled in developing and implementing marketing strategies to increase lead acquisition. Prior to joining Senior Services of America in 2020, Jodie spent 3 years working in the Senior Living space for Milestone Retirement, where she was instrumental in completing the company’s first rebranding and delivered consistent double-digit growth from their digital channels. As a customer-first, data-driven marketer, she also partnered with G5 to complete a usability study that delivered invaluable insights into how consumers search for senior living online and led to website updates that increased the website conversion rate by over 50%.

Jodie obtained her bachelor’s degree in Marketing and Management from Newcastle University in the UK. In her spare time, she enjoys exploring all the PNW has to offer with her husband and son.

ABOUT

SARAH
MUNKRES
DIRECTOR OF CREATIVE SERVICES

As the Director of Creative Services, Sarah works closely with the Marketing, Sales and Operations teams to design, create and execute the vision and brand of Senior Services of America.

With a background in Advertising, Marketing and Graphic Design, Sarah is a seasoned Graphic Designer and Marketing Specialist with extensive experience in logo and brand development, print collateral, signage, web development, event planning and execution, as well as print, outdoor and online advertising.

Sarah joined Senior Services of America in 2014 as a Graphics Coordinator. With her keen eye for detail and ability to identify and execute creative solutions to address challenges, Sarah was promoted in 2020 to the Director of Creative Services. In addition to her Graphic Design role and assisting with special projects, she also works to ensure the buildings are aesthetically pleasing and designs and furnishes model apartments.

Sarah graduated from Central Washington University with a Bachelor’s Degree in Advertising and a Minor in Studio Art. Sarah lives in her hometown of Gig Harbor with her two children and in her spare time she enjoys the outdoors, camping and enjoying an active lifestyle with her family.

MANAGEMENT TEAM

Operations

ABOUT

Jerry
Tretwold
Director of Physical Plant and Special Projects

Jerry has been involved in the Healthcare field since 1969 as a Skilled Nursing Facility owner and administrator. Jerry joined Senior Services of America in 2017, after retiring from his Skilled Nursing Facility owner/administrative duties.

An active Washington State Registered Lobbyist for Healthcare issues since 1994, Jerry has held numerous leadership positions for the Washington Health Care Association including President, Vice President, Secretary, Treasure, Board of Directors, Political Action Chairman, and Public Relations. He enjoys working closely with Washington State Legislators, Senators and meeting with our Washington State Congresswoman in Washington D.C to advocate for the health and wellness of seniors throughout the state.

Prior working in Skilled Nursing, Jerry owned and operated a volunteer ambulance company in Brewster, WA for 25 years. He became a certified Washington State Senior EMT instructor, IV certified, which made it possible for him to offer classes to train each of his EMT’s to become Washington State certified. Jerry continued his interests in the medical field by becoming a Mortuary Apprentice Embalmer and served as the Okanogan County Deputy Coroner for 28 years.

Jerry is a veteran of the US Naval Air Reserve and spent 2 years in active duty in Japan and 2 years in inactive duty at the Naval Base in Everett, WA. Thank you for your service, Jerry!

ABOUT

Amy
Stroud
regional director of operations

Amy joined Senior Services of America as an Executive Director in 2017. Her leadership skills, emphasis on customer service, training, and resident-advocacy led to financial success and occupancy growth for her community. Her proven abilities led to further career growth as an Operations Manager for Senior Services of America in October 2020. She brings invaluable experience that supports operational projects, on-boarding, training, and the many day-to-day operational needs of our communities.

Amy began her career in senior living as a caregiver in 2008. She naturally advanced through other roles including Business Office Manager, Resident Care Coordinator and Executive Director. Through these advancements, she remained dedicated to providing a positive resident experience and an unrelenting pursuit of customer service.

In her personal time Amy and her husband, Jake, enjoy time with their friends, boating, traveling and supporting their three children in their activities.

ABOUT

Elena
Roppel
VICE PRESIDENT OF OPERATIONS

Elena began her long-term care career in 2002 as a caregiver/restorative aid focused on memory care and the art of challenging behaviors and training for dementia and Alzheimer’s disease. Elena quickly moved on to positions in staff development and quality assurance before becoming the Executive Director for Homeplace Burlington and The Bellingham at Orchard.

Elena has dedicated her adult career to memory care, resident and family advocacy, along with building awareness in her community and others of Alzheimer’s and Dementia. In 2012, she was awarded the Assisted Living Executive Director of the Year from the Washington Healthcare Association for her many contributions to the memory care community as a whole.

Elena obtained her Bachelor’s degree in Healthcare Administration from University of Phoenix and she received her certification as a Cognitive Stimulation Instructor in 2013.

Elena spends her free time coaching high school basketball, select softball, little league president, camping with friends and family and enjoying her spouse and two 16 year old kids.

ABOUT

Jody
Lane
Director of Dining Services

Jody joined Senior Services of America in 2016. She began her career in the Senior Living industry 20 years ago. First as an experienced Chef for a multi-unit senior living company, then as Regional Dining Consultant with oversight of multiple communities and finally as the Director of Dining Services a position she has held for the last 15 years.

Her areas of expertise are custom designed dining service training programs, branded signature menu development and management, dining quality assurance programs, teaching and training culinary best practices, vendor relationships and stabilization of costs all in support of enhancing the customer service dining experience for our Active Living, Assisted Living and Memory Care Residents.

Prior to joining Alterra, Lee held a succession of executive positions including Executive Vice President and Chief Operating Officer at Crossings Corporation from 1993 until the merger with Alterra in the spring of 1995. As Executive Vice President and Chief Operating Officer, he was instrumental in the company’s growth and recognition as an early leader in the assisted living industry.

Prior to Senior Living, she managed family owned restaurants, self-owned restaurants, supported as a Chef, remote foodservice in Alaska and is a current food truck owner operator.  

Jody and her husband Rick enjoy time off with their friends and family, trips to the beach whenever possible and “Food Trucking” events and fairs throughout the year.

MANAGEMENT TEAM

Finance and Administration

ABOUT

Kathleen
Ditcharo
CHIEF ADMINISTRATIVE OFFICER

Kathleen brings proven experience as a hands-on leader who is willing to roll up her sleeves and work alongside colleagues at all levels of the organization to drive process improvement and value. In her role, Kathleen is responsible for all accounting and financial reporting matters and works closely with the executive team to execute the strategies of the organization.

Kathleen has over two decades of finance and accounting experience and prior to joining SSA in June 2018, she was the VP Accounting for Sound Physicians. During her 12 years at this high growth national health care company she was a champion for change spending several years leading her team through start up business cycle activities culminating in a major recapitalization with a public company investor in mid-2014, and the acquisition of a similar sized competitor later that year. Kathleen was a key executive leader in the subsequent integration efforts and implemented several impactful technology and business process solutions to help the combined organization scale.

Kathleen graduated from the University of Washington, Tacoma and holds an active CPA license. A life-long native of the Pacific Northwest she lives in Tacoma and enjoys spending time outdoors and volunteering in her local community.

ABOUT

Paul
Olsen
Controller

Paul is a technology-driven leader responsible for overseeing accounting and financial reporting for Senior Services of America. His goal is to innovate our current accounting and reporting processes to increase efficiency.

Paul has over six years of finance and accounting experience in both public accounting and the private sector. Most recently, during his three years as a Senior Financial Reporting Analyst at PACCAR, Paul led the transition to using technology in the reporting process and automated data entry when available. He built dashboards to track high risk areas including SOX controls, reserves, and headcount.

Paul graduated with his MBA from Northern Arizona University and holds an active CPA license. A transplant to the Pacific Northwest, he lives in Tacoma and enjoys spending time camping and hiking with his family and dogs.

ABOUT

Sherry
Egkan
EXECUTIVE ASSISTANT / OFFICE MANAGER

Sherry joined Senior Services of America in 2005. As the Executive Assistant and Office Manager, Sherry is primarily the Executive Assistant to Lee Field, CEO and Randy Trettevik, CFO. Sherry has over 15 years experience in assisting upper management in the senior living industry.

Prior to joining Senior Services of America, Sherry was the Executive Assistant to the CEO for Briazz, Inc., the owner of upscale sandwich shops throughout the United States. Prior to Briazz, Sherry was the Property Manager for Careage, Inc., a development and management company specializing in senior housing and health care properties.

Sherry has resided in the Seattle/Tacoma area since 1994 when she relocated from Newport Beach, CA where she spent over 15 years as executive support and office manager for various commercial real estate companies. Sherry currently resides in Gig Harbor where she enjoys spending her spare time traveling and reading and is an avid Seahawks fan, as well as staying connected 24/7 to Senior Services of America.

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